From Disease to Feed Quality: Practical Solutions for a Stronger Poultry Industry
Pakistan’s poultry sector plays a vital role in the national economy — contributing significantly to food security, employment, and rural income. Yet, despite its scale and potential, the industry continues to face recurring challenges that impact both small farmers and large commercial operations.
As a company deeply rooted in veterinary health and poultry science, Medhouse Animal Health Division not only understands these issues but offers targeted, practical solutions backed by science and local field experience.
Challenge #1: Disease Outbreaks and Low Immunity
Problem:
Common diseases like ND (Newcastle), IB (Infectious Bronchitis), CRD (Chronic Respiratory Disease), and E. coli affect broilers and layers throughout the year. Poor vaccination response and weak immunity make things worse.
Medhouse Solution:
- Emmunolator – immunity booster for early chick development
- Respromed / Oromax Plus – support for respiratory disease control
- Vita Gold Plus – multivitamin support post-vaccination
- Ongoing R&D toward vaccine partnerships for preventive protection
Our approach: Strengthen the bird from Day 1 through nutrition-based immunity, reducing overdependence on antibiotics.
Challenge #2: Heat Stress and Mortality in Summer
Problem:
High summer temperatures reduce feed intake, increase mortality, and severely affect FCR (feed conversion ratio). Dehydration and stress are common.
Medhouse Solution:
- Electromed – rapid electrolyte replacement
- Pro Vit C – vitamin C-based anti-stress formula
- Toxin Flushers – to reduce systemic stress impact from feed fungi
Our anti-stress products are optimized for Pakistani climates and shed environments.
Challenge #3: Feed Quality and Toxin Contamination
Problem:
Fluctuating raw material quality, mold in storage, and presence of aflatoxins or mycotoxins result in poor growth, liver damage, and increased disease susceptibility.
Medhouse Solution:
- Tox-Out / Detox Powder – toxin binders and flushers
- Vet Liv/ Medlivo – advanced liver tonics for recovery
- Lyzovic – digestive enzyme boosters to maximize feed utilization
Medhouse products help preserve flock health even when feed input isn’t ideal — a frequent challenge in local supply chains.
Challenge #4: Weak Early Chick Development
Problem:
Poor chick quality, early-stage mortality, and unbalanced gut flora lead to long-term underperformance. Many farmers miss critical interventions in the first 7 days.
Medhouse Solution:
- Probiotic Mix – builds healthy gut flora
- Emmunolator– early immunity building
- G.A. Oral Powder / Liquid – growth promoters from Day 2 onward
We emphasize the “Golden First 7 Days” protocol to ensure chicks grow with strength and resilience.
Challenge #5: Lack of Technical Guidance & Farmer Education
Problem:
Many farmers operate on word-of-mouth or outdated practices. There’s a lack of structured education on supplement usage, vaccination timing, or product handling.
Medhouse Solution:
- Field support teams that visit farms for training
- Product brochures and technical datasheets in Urdu and English
- Upcoming plans to launch a dedicated blog and educational video series
- Distributors equipped with smart usage charts and dosage guides
Medhouse doesn’t just sell — we train, guide, and build trust with the field.
Medhouse’s Broader Contribution to the Poultry Sector
- Over a dozen targeted poultry products developed in-house
- Participation in IPEX Poultry Expo and field events
- Active development of cold chain-compatible veterinary vaccines
- Support for contract manufacturing and customized nutritional solutions
“Our goal is not just to be a supplier — but a scientific partner in poultry health.”
— Mian Rohail Aslam, Chairman & CEO
Conclusion
Pakistan’s poultry sector has immense potential — but overcoming its challenges requires more than medicine. It requires strategy, education, and science-backed solutions.
That’s what Medhouse brings to the table:
✅ Proven products
✅ Trusted partnerships
✅ And a long-term vision for healthier birds and stronger businesses