From Controlled Farming to Veterinary Formulation – A Leadership Story Rooted in Experience
Behind every great health brand is a leadership mind that understands the industry from the inside out. In the case of Medhouse Animal Health, that leadership comes from its Chairman and CEO, Mian Rohail Aslam, whose first-hand expertise in poultry farming has become the foundation of one of Pakistan’s fastest-growing veterinary product divisions.
This article explores how real-world poultry farming experience has helped Medhouse create a field-tested, farmer-centric, and scientifically validated product range.
From the Shed to the Strategy Room
Before Medhouse became a national brand in veterinary solutions, Rohail Aslam was already operating large-scale controlled poultry farms under the Five Star Chickens name.
- Over 250,000 broilers every 2 months
- Controlled environment sheds in central Punjab
- Day-to-day experience with chick management, feed formulation, vaccine schedules, and biosecurity
- Exposure to common challenges: mortality, feed mycotoxins, respiratory outbreaks, summer heat
This ground-level insight gave him a clear understanding of what poultry farmers actually need — not just what looks good on a product label.
“If a product doesn’t work on my own farm, I won’t sell it under Medhouse.”
— Mian Rohail Aslam
Designing Products with Field Logic
Instead of copying formulas or overloading supplements with generic ingredients, Medhouse Animal Health products are:
- Formulated for Pakistani climates and bird strains
- Designed with actual usage patterns in mind (e.g., water solubility, dosage accuracy)
- Tested first in internal farm settings, then scaled for market
Examples:
- Oromax Plus was refined after seasonal CRD outbreaks in open-shed systems
- Nova Pro/Proganic was developed specifically for mold-prone feed cycles seen in monsoon seasons
- Emmunolator + Probiotic Mix emerged from the need for better chick survival in week one
Strategic Decisions Rooted in Farming Experience
| Leadership Choice | Ground-Level Insight Behind It |
| Focus on electrolytes and liver tonics | High mortality observed during summer heat and antibiotic overuse |
| Development of premix products | Challenges faced in sourcing consistent feed additives |
| Partnership with vaccine innovators | Understanding limits of local vaccine response during disease seasons |
| Investment in technical field support | Lack of training observed among farmers and local dealers |
Bridging the Gap between Science and Farmers
Mian Rohail Aslam’s poultry expertise helps Medhouse:
- Translate complex veterinary science into easy-to-use, actionable solutions
- Build trust with farmers, because the company speaks their language
- Avoid the disconnect seen in many Pharma firms that lack practical field context
With his dual role as a farmer and a formulator, he ensures that every product is:
- Tested in real environments
- Affordable for commercial and small farmers
- Backed by responsive post-sales support
Feeding Into Future Innovations
Mian Rohail Aslam’s poultry background is also influencing Medhouse’s next moves:
- Cold-chain logistics for sensitive biologics
- Expansion into processed poultry meat with Medhouse-level hygiene standards
- Integrated digital record systems for poultry farm health monitoring via Pak Peregrine software
- R&D projects for climate-adaptive poultry supplements
“My job is to ensure we don’t just sell products — we solve real poultry problems, with consistency and accountability.”
Conclusion
Mian Rohail Aslam’s poultry expertise isn’t a side story — it’s the strategic backbone of Medhouse’s Animal Health Division. From product design to positioning, from pricing to packaging, his field-tested mindset ensures that every solution is built by someone who lives the same challenges as the customer.
That’s what makes Medhouse different — and that’s why poultry farmers trust it.