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From Controlled Farming to Veterinary Formulation – A Leadership Story Rooted in Experience

Behind every great health brand is a leadership mind that understands the industry from the inside out. In the case of Medhouse Animal Health, that leadership comes from its Chairman and CEO, Mian Rohail Aslam, whose first-hand expertise in poultry farming has become the foundation of one of Pakistan’s fastest-growing veterinary product divisions.

This article explores how real-world poultry farming experience has helped Medhouse create a field-tested, farmer-centric, and scientifically validated product range.

From the Shed to the Strategy Room

Before Medhouse became a national brand in veterinary solutions, Rohail Aslam was already operating large-scale controlled poultry farms under the Five Star Chickens name.

  • Over 250,000 broilers every 2 months
  • Controlled environment sheds in central Punjab
  • Day-to-day experience with chick management, feed formulation, vaccine schedules, and biosecurity
  • Exposure to common challenges: mortality, feed mycotoxins, respiratory outbreaks, summer heat

This ground-level insight gave him a clear understanding of what poultry farmers actually need — not just what looks good on a product label.

“If a product doesn’t work on my own farm, I won’t sell it under Medhouse.”
Mian Rohail Aslam

Designing Products with Field Logic

Instead of copying formulas or overloading supplements with generic ingredients, Medhouse Animal Health products are:

  • Formulated for Pakistani climates and bird strains
  • Designed with actual usage patterns in mind (e.g., water solubility, dosage accuracy)
  • Tested first in internal farm settings, then scaled for market

Examples:

  • Oromax Plus was refined after seasonal CRD outbreaks in open-shed systems
  • Nova Pro/Proganic was developed specifically for mold-prone feed cycles seen in monsoon seasons
  • Emmunolator + Probiotic Mix emerged from the need for better chick survival in week one

Strategic Decisions Rooted in Farming Experience

Leadership ChoiceGround-Level Insight Behind It
Focus on electrolytes and liver tonicsHigh mortality observed during summer heat and antibiotic overuse
Development of premix productsChallenges faced in sourcing consistent feed additives
Partnership with vaccine innovatorsUnderstanding limits of local vaccine response during disease seasons
Investment in technical field supportLack of training observed among farmers and local dealers

Bridging the Gap between Science and Farmers

Mian Rohail Aslam’s poultry expertise helps Medhouse:

  • Translate complex veterinary science into easy-to-use, actionable solutions
  • Build trust with farmers, because the company speaks their language
  • Avoid the disconnect seen in many Pharma firms that lack practical field context

With his dual role as a farmer and a formulator, he ensures that every product is:

  • Tested in real environments
  • Affordable for commercial and small farmers
  • Backed by responsive post-sales support

Feeding Into Future Innovations

Mian Rohail Aslam’s poultry background is also influencing Medhouse’s next moves:

  • Cold-chain logistics for sensitive biologics
  • Expansion into processed poultry meat with Medhouse-level hygiene standards
  • Integrated digital record systems for poultry farm health monitoring via Pak Peregrine software
  • R&D projects for climate-adaptive poultry supplements

“My job is to ensure we don’t just sell products — we solve real poultry problems, with consistency and accountability.”

Conclusion

Mian Rohail Aslam’s poultry expertise isn’t a side story — it’s the strategic backbone of Medhouse’s Animal Health Division. From product design to positioning, from pricing to packaging, his field-tested mindset ensures that every solution is built by someone who lives the same challenges as the customer.

That’s what makes Medhouse different — and that’s why poultry farmers trust it.

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