As Pakistan’s veterinary pharmaceutical landscape continues to expand and evolve, Medhouse Pharmaceuticals stands out as a forward-thinking leader providing innovative healthcare solutions for poultry and livestock. Central to this momentum is the strategic vision brought to life by two key figures: Dr. Zohaib Arshad, the National Sales Manager (NSM), and Mr. Riaz, the Business Development Manager (BDM). Together, they are at the helm of the company’s robust distribution network, playing a pivotal role in transforming veterinary care accessibility across the country.
Medhouse’s Three-Model Framework
At the core of Medhouse’s operational excellence lies a three-model business structure, each contributing uniquely to the company’s success:
1. Corporate Model
This model engages directly with large-scale farming operations, institutional buyers, and key accounts across the country. It focuses on strategic partnerships and long-term service agreements to deliver tailored solutions for high-volume clients.
2. Distribution Model
Spearheaded by Dr. Zohaib Arshad and Mr. Riaz, this model focuses on an expansive dealer and distributor network covering both urban and rural areas. It ensures that Medhouse’s premium-quality veterinary products reach every corner of the country efficiently and reliably.
“Our distribution model is not just about reach — it’s about building relationships with those who matter most: the veterinarians, dealers, and farmers,” shares Dr. Zohaib Arshad.
3. Dedication Model
This unique model represents Medhouse’s commitment to exclusive product lines and services designed for strategic partners and specialized market segments. The Dedication Model emphasizes customized solutions, loyalty-driven offerings, and long-term collaboration with select clients, ensuring focused value delivery and consistent brand excellence.
Distribution Model: The Backbone of Market Reach
The distribution model, led by Dr. Zohaib Arshad and Mr. Riaz, is the driving force behind Medhouse’s expanding presence in Pakistan’s veterinary market. This model is designed to:
- Ensure nationwide availability of veterinary products for poultry and livestock
- Build trust-based partnerships with local distributors, dealers, and veterinary professionals
- Provide ongoing support through training, technical guidance, and promotional materials
- Adapt quickly to local market demands through data-driven strategies
Dr. Zohaib, with his deep expertise in veterinary science and sales leadership, has established a culture of excellence and field responsiveness within the sales team. His focus on customer education, product efficacy, and team performance has resulted in rapid growth and stronger dealer confidence.
“Sales isn’t just about targets; it’s about delivering value and creating impact in animal health,” notes Dr. Arshad.
Meanwhile, Mr. Riaz ensures the distribution engine runs smoothly — from onboarding new partners to identifying untapped markets. His emphasis on channel development, logistics efficiency, and relationship building has strengthened Medhouse’s footprint across key veterinary regions.
“We are building a distribution network that isn’t just wide — it’s sustainable and responsive to the evolving needs of our veterinary community,” explains Mr. Riaz.
Looking Ahead: Innovation Rooted in Experience
With a well-structured model and dynamic leadership, Medhouse is paving the way toward a future where quality veterinary healthcare is accessible, affordable, and reliable.
Plans for the future include:
- Expanding the distributor network into under-served areas
- Introducing digital tools for field teams and dealers
- Enhancing training programs for veterinary professionals and farmers
- Launching new veterinary formulations tailored for the Pakistani market
Conclusion
Under the capable leadership of Dr. Zohaib Arshad and Mr. Riaz, the Medhouse distribution model is not just a sales strategy — it’s a mission to bridge the gap between science and the field, ensuring better animal health outcomes across Pakistan.
Together with the corporate and dedication models, this three-pronged approach is making Medhouse a trusted name in veterinary healthcare — one product, one partnership, and one vision at a time.