The IPEX Poultry & Livestock Expo is one of Pakistan’s premier events for showcasing innovations in the poultry and animal health sectors. At this year’s expo, Medhouse Animal Health Division demonstrated its commitment to quality, science-backed solutions, and farmer welfare. Here’s a rundown of what we brought to the stage.
1. Comprehensive Product Portfolio
Medhouse displayed its full line of veterinary and poultry health products, emphasizing both preventive and curative solutions. This included:
- Advanced pharmaceuticals designed for animal use, addressing common conditions like respiratory infections, immunity suppression, and gut health.
- Nutraceuticals and feed additives aimed at enhancing general wellness, growth rates, and productivity in livestock and poultry.
- Specialized formulations for poultry farmers — immune boosters, liver tonics, anti-stress supplements, electrolytes, etc.
The product portfolio underlined Medhouse’s capacity to meet a broad spectrum of field challenges, especially in Pakistan’s varied climate.
2. Innovation in Manufacturing & R&D
At IPEX, Medhouse emphasized its strong foundation in research, development, and manufacturing, showcasing:
- Its in-house R&D infrastructure that supports development of new animal-health formulations.
- State-of-the-art manufacturing under GMP (Good Manufacturing Practices) and ISO standards, ensuring quality, safety, and consistency.
- Contract manufacturing services — demonstrating capability not only to produce its own lines but to partner with others needing reliable production capacity.
3. Global & Local Presence
One of the strong messages from Medhouse at the expo was its growing footprint — both domestically and in exports. Key points shared included:
- Medhouse’s dedication to stringent quality control, which underpins export trust.
- Products suitable for local Pakistani conditions (feed quality variation, climate stresses, and disease pathogens common in the region).
- Ties with distributors and veterinary professionals who connect Medhouse products to farmers, ensuring local relevance and responsive support.
4. Field-Focused Farmer Support & Education
Medhouse didn’t just show products — it showed commitment. At IPEX, the Animal Health Division emphasized educating attendees about proper product usage, best practices, and preventive health:
- Demonstrations and Q&A sessions on when and how to use supplements, Injectable, and tonics.
- Guidance on early-stage immunity (especially during the critical first 7–10 days of chick life), respiratory care during cold seasons, and feed quality management.
- Technical brochures, datasheets, and materials in Urdu & English to ensure wide accessibility for farmers and feed millers.
5. Branding Values: Quality, Trust, and Purpose
Throughout the expo, Medhouse upheld its brand values by stressing:
- Integrity of formulation — every product’s quality is assured via rigorous testing.
- Responsible use of antibiotics and emphasis on preventive care (i.e. reducing overuse of harsh treatments).
- Vision of creating long-term partnerships, not just transactions — with veterinarians, distributors, and farmers alike.
Why What We Showcased Matters
The IPEX expo is more than a stall; it’s a platform where challenges are exposed — feed quality, disease resistance, antibiotic misuse, climate stress, etc. By highlighting product lines, technical support, and our manufacturing rigor, Medhouse sent a strong message:
- Farmers can rely on solutions tailored for Pakistan’s conditions.
- Medhouse is investing in systems and processes — not just marketing — making field performance of its products more dependable.
- Education and prevention are as important as treatment, reducing downstream losses and promoting sustainable poultry & livestock farming.
What’s next?
Post-Expo, Medhouse Animal Health aims to:
- Expand field trials of newer respiratory and immune-boosting products.
- Strengthen its distribution network in remote and rural areas.
- Increase farmer-facing educational content (videos, field days, workshops) to ensure correct product usage.
- Further enhance manufacturing capacity to meet rising demands without compromising quality.
Conclusion
At IPEX, Medhouse Animal Health didn’t just showcase products — it showcased a promise: of quality, reliability, and purpose. Through innovation, responsible practices, and a deep understanding of field challenges, the company reaffirmed its role as a partner to Pakistani poultry & livestock farmers.